Case Study | Ride-Vertise

Eye tracking reveals display ad effectiveness on tablets

Mediative, a leading digital marketing company in Canada, used Tobii Pro's solution for mobile device testing in this eye tracking study to understand the full reach and impression of different ad formats on an iPad vs. a desktop PC. Eye tracking enabled researchers to study not only page views and clickthrough rates, but also the visual impact of different ad formats, measuring to what extent these were seen, how fast and for how long.

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